We asked the experts at some of the top beer-focused design agencies around the country to share how they attempt to answer these questions, how to design a brewery logo and what makes the best ones work.Ī logo is the emblem that your company designs to visually represent your brand. They want to connect with who you are as a brewery, learn about nuances that make you different, and understand your beliefs and values as a business.īut it can be challenging to answer the questions: Who are you? Who is your brand? And how can you visually represent your brewery in a few short words, colors, and illustrations?
In 2023, people want to hear the unique story that brought your company into the business. Branding now has the final say.”įor better or for worse, gone are the days of succeeding based on beer merit alone. “If two brands are sitting on a shelf right next to each other, you’re probably going to grab the one you’re more interested in. “How much better can your Hazy IPA be than the next guy?” says Ben Butler, co-founder of Necromancer Brewing and Top Hat, an award-winning design and marketing agency in Pittsburgh.
With almost 9,500 breweries operating in the United States, your beer will only set you apart so much from the pack. Brewing great beer is important but if you can’t represent the soul of your brewery through your branding, no one will understand who you are.
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